B98

B98 is a branding used by several adult contemporary or hot adult contemporary radio stations across the United States. The call signs and specific programming of these stations vary depending on the market. Many stations using the B98 name target a broad audience with a mix of contemporary hits and popular songs from past decades. The branding is commonly associated with easy listening and family-friendly content. Examples include stations like B98.5 in Atlanta, Georgia, which is WSB-FM, a well-known adult contemporary station in that region.