La Raza

La Raza is a brand name used by several Spanish-language radio stations in the United States that primarily target Latino audiences, particularly the Mexican and Central American communities. These stations typically feature regional Mexican music genres such as banda, norteño, and mariachi, along with talk shows and entertainment segments. Operated by various media companies, including Spanish Broadcasting System (SBS) and other regional broadcasters, La Raza stations are found in major markets like Los Angeles, Atlanta, and Houston. The stations often promote community engagement and provide a platform for cultural expression and local news relevant to their audience.