The River

"The River" is a common branding for several adult album alternative (AAA) or classic hits radio stations in the United States. Stations with this name often emphasize a mix of contemporary and classic rock or pop hits, appealing to a wide audience. Examples include WXRV 92.5 FM in the Boston area, branded as "92.5 The River," which focuses on independent and eclectic music. Another example is WVRV, previously branded as "101.1 The River" in St. Louis, though the station has since changed formats. These stations typically aim to create a laid-back, community-oriented listening experience.