The Arrow

The Arrow was a branding used by several classic rock radio stations in the United States, primarily during the 1990s and early 2000s. These stations typically featured a playlist focused on classic rock hits, often emphasizing "guitar-driven" music from the 1960s through the 1980s. The format was designed to appeal to adult listeners, particularly Baby Boomers and Gen Xers. Some well-known stations using The Arrow branding included KKRW in Houston, which was branded as "93.7 The Arrow." Over time, many Arrow-branded stations evolved or rebranded to adapt to changing listener demographics and music preferences.