The Beach

The Beach is a radio station branding used by various stations across the United States, typically featuring formats such as adult contemporary, classic hits, or soft rock. These stations often adopt the "The Beach" moniker to evoke a relaxed, coastal vibe in their programming and marketing. The specific station and its frequency can vary depending on the region, as "The Beach" is not exclusive to one particular broadcaster. Some examples include stations in markets like Myrtle Beach, South Carolina, or Florida, where the name aligns with the local geography. Each station customizes its playlist and content to cater to its target audience.