The Vibe

The Vibe is a branding commonly used by various radio stations in the United States to signify a focus on rhythmic music genres, such as hip-hop, R&B, and urban contemporary. It is not a single station but rather a name adopted by different broadcasters across the country. Stations using "The Vibe" branding typically target younger demographics and emphasize high-energy, feel-good playlists. The branding may vary in format and specific programming depending on the market and ownership.