The Beat

"The Beat" is a branding commonly used by various radio stations across the United States, typically for stations that play rhythmic contemporary, hip-hop, or urban music formats. These stations often target a younger demographic with a mix of current chart-topping hits and popular throwbacks. The "Beat" branding has been adopted by both FM and digital radio outlets in multiple cities, with variations in programming based on local market preferences. Specific stations using this name, such as 93.5 The Beat in Los Angeles or others in different regions, may have unique programming and hosts. The branding is widely associated with energetic, upbeat music and urban culture.