The Goat

The Goat is a branding used by several radio stations in Canada, primarily owned by Pattison Media. These stations typically broadcast rock or classic rock music formats, catering to a diverse audience with a mix of contemporary and older hits. Examples include stations like CJGO-FM in Quebec and CIKT-FM in British Columbia, among others. The Goat stations often engage with their communities through local events, contests, and promotions. Their tagline and branding often emphasize a fun, rebellious, and edgy personality to connect with listeners.