Boom Rock

Boom Radio is a UK-based independent radio station that launched on February 14, 2021, targeting the baby boomer generation, typically those aged 60 and over. It is available nationwide via DAB, online streaming, smart speakers, and apps. The station features a mix of music from the 1960s to the 1980s, alongside content curated to resonate with its older audience. Boom Radio's presenters include well-known former BBC and commercial radio personalities, many of whom are from the same generation as its listeners. It is independently owned and has gained popularity for its nostalgic and listener-focused approach.