Mass Rumba Radio Station

Mass Rumba is a Spanish-language radio station based in the United States that primarily serves the Boston, Massachusetts area. It operates on the FM frequency 99.7 and is owned by iHeartMedia. The station focuses on playing a mix of Latin music genres, including reggaetón, salsa, bachata, and merengue, appealing to the Hispanic community in the region. Mass Rumba also features popular Latin music artists and culturally relevant programming. It launched in 2023, rebranding from its previous format as an adult hits station known as "Frank FM."