Mix 96

Mix 96 was a popular branding used by several adult contemporary radio stations in the United States, often playing a mix of soft rock, pop, and light hits. One notable station with this branding was KMXV in Kansas City, Missouri, though others around the country also adopted the "Mix 96" name. These stations typically targeted an adult audience with a focus on workplace-friendly and family-friendly music. The specific stations using the Mix 96 branding varied by location and ownership over the years. Many have since rebranded or adjusted formats to remain competitive in their markets.