98.9 K-BAY

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United States Bellingham English

116223 Active

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Detailed Introduction

98.9 K-BAY was a radio station based in Watsonville, California, serving the Monterey Bay and Santa Cruz areas. It operated under the call sign KKHK and featured an adult contemporary music format for much of its history. The station was owned by Alpha Media but underwent a format change in 2022, rebranding as 98.9 The Beat and shifting to a rhythmic contemporary format. Its sister stations included KPIG-FM and KWAV.

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