The Beat

"The Beat" is a branding commonly used by various radio stations across the United States, primarily for stations that play rhythmic contemporary, urban contemporary, or hip-hop music formats. Examples include 93.7 The Beat (KQBT) in Houston, Texas, and 92.3 The Beat (the former branding of KRRL in Los Angeles). The name "The Beat" is often associated with stations targeting younger, diverse audiences with a mix of popular music and cultural content. While the specific programming and ownership vary by station, the branding reflects a focus on energetic and urban music styles.