The River

The River is a common branding used by several radio stations in the United States, typically featuring adult contemporary, adult album alternative (AAA), or classic rock formats. Stations using "The River" branding often emphasize a relaxed, listener-friendly music mix. Some well-known examples include WXRV 92.5 FM in the Boston area, which focuses on AAA, and WZRT 97.1 FM in Vermont, which offers Top 40 programming despite the shared branding. Each station operates independently, catering to its local audience with specific music genres and programming. The name "The River" is often chosen to evoke a natural, flowing, and easy-listening vibe.