The POINT

"The Point" is a branding used by several radio stations across the United States, typically for stations featuring adult contemporary, alternative rock, or classic rock formats. Examples include 94.3 The Point (WJLK) in New Jersey, an adult contemporary station, and 104.5 The Point (KPNT) in St. Louis, an alternative rock station. These stations often cater to a broad audience with music-centered programming and some local content. The specific genre and focus of "The Point" stations vary based on their market and ownership.