97X

97X is a former alternative rock radio station based in the Cincinnati, Ohio, area, broadcasting at 97.7 FM under the call sign WOXY. It gained prominence in the 1980s and 1990s for its cutting-edge music programming and slogan, "97X—Bam! The future of rock and roll!" The station went off the FM airwaves in 2004 but continued as an influential online streaming station before ceasing operations in 2010. WOXY developed a loyal following and is remembered as a pioneer in promoting alternative and indie music. Its legacy remains significant in alternative radio history.