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Magic 97.9 Playlist
Detailed Introduction
Magic 97.9 is an adult contemporary radio station based in Little Rock, Arkansas, operating under the call sign KURB. The station is owned by Cumulus Media and serves the Central Arkansas area. Magic 97.9 is known for playing a mix of contemporary pop, soft rock, and classic hits, catering to a broad adult audience. It also features local programming, syndicated shows, and seasonal music, such as holiday-themed playlists. The station's studios are located in West Little Rock, and its transmitter is near the Chenal Valley neighborhood.
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